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Microsoft’s Bach says ‘there are other places where Zune logically could go’

Posted on 11. Jan, 2010 by IBM. 

So that meeting a few days ago where financial analysts physically beat a few choice WinMo 7 nuggets out of Robbie Bach yielded something else that’s pretty interesting, too: the expansion of the Zune franchise. Virtually everyone and their mother has been calling for a Zunephone since the day the first Zune 30 rolled off the assembly line, and a very, very carefully-worded statement by Bach in the meeting has us believing that we could finally see it make the bold leap to GSM (or CDMA, or both) this year. In response to a question about how Zune fits into Microsoft’s mobile strategy, Bach had this to say:

“Now, your other question was about I’m getting old. Zune, so Zune has been critically successful. And the way Zune is going to be successful for us in the future is you should think of that as our media service across multiple screens. We’ll continue to have the Zune device screen. But, we now have Zune on Xbox. We have Zune on the PC. There are other places where Zune logically could go that we don’t get to talk about yet. And I think lots of different screens with that capability can go.”

If you read between the lines there, it certainly sounds like Robbie’s got his eyes on the prize — but whether Zune will come to Windows Mobile or live as its own brand remains to be seen. No guarantees, but we’re hoping all will be revealed at MWC next month.

Microsoft’s Bach says ‘there are other places where Zune logically could go’ originally appeared on Engadget on Mon, 11 Jan 2010 13:26:00 EST. Please see our terms for use of feeds.

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Windows Mobile 7 coming to MWC in February, not just ‘evolutionary’

Posted on 08. Jan, 2010 by IBM. 

digg_url = ‘http://digg.com/tech_news/Windows_Mobile_7_coming_to_MWC_in_February’; We’d heard some rumblings, but apparently Robbie Bach let the cat out of the bag at an analyst briefing this week, stating that we should expect a showing of Windows Mobile 7 at the Mobile World Congress show in Spain, which begins on February 15th. He also added that the OS (which he’s played with, surprisingly) will “set the bar forward not in (just) an evolutionary way,” and that Microsoft is going to be “more engaged” with OEMs in its “go to market approach.” We love a good buzzword or three, but the hope here is that Microsoft has learned its lesson from iPhone and Android and is ready to compete in the next-gen smartphone game in a big way — a WinMo 7 showing just four months after the release of Windows Mobile 6.5 certainly smacks of that.

[Thanks, Matthias]

Windows Mobile 7 coming to MWC in February, not just ‘evolutionary’ originally appeared on Engadget on Fri, 08 Jan 2010 11:15:00 EST. Please see our terms for use of feeds.

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